BUTTOCKS BRA Creation Story

~Patented both domestically and internationally! Development of “Bra for Buttocks” that does not constrict~!

Behind every good product is the passion and commitment of its creator.
People always wish to be beautiful and healthy at any age.
Buttocks Bra Buttocks Bra” is an epoch-making correctional underwear that has brought such a wish closer to reality.
This is the story of the development of health-corrective underwear that has been patented both in Japan and abroad, and that has overturned the conventional wisdom of corrective underwear.

The three arrows of product development are “beauty, health, and safety

Pico International Inc.
Representative Director Yoshiharu Harimoto

Ms. Harimoto, a longtime fashion designer and president of Pico International Inc., whose management is based on the three arrows of “beauty,” “health,” and “safety. Based on the belief that true beauty comes not only from the appearance of beauty, but also from valuing health and safety, he founded Pico International as a company that develops and sells only products that contribute to health and beauty. Pico International has been delivering unique products. The main product that has been a longtime hit is the “Buttocks Bra,” a non-restrictive correctional undergarment. The new health-corrective underwear, BUTTOCKS BRA, is based on scientific evidence, and its revolutionary technology has been patented both in Japan and abroad, making it widely used in Japan and abroad as “buttocks bra. Here is the story of Mr. Harimoto's commitment to the development of BUTTOCKS BRA.

Disadvantages of constricting compensatory underwear

Most of the corrective undergarments in the world form the shape of the body by tightening the undergarments to make the body line look beautiful.
Because they forcibly constrict and shape the flesh of a flabby stomach or sagging buttocks, they are uncomfortable to wear. Tight underwear that forcibly corrects the body's lines can also bring about adverse effects such as obesity, stiff shoulders, and aging, and can cause poor blood circulation and autonomic nervous system disorders.

We don't want the beauty of our women to be the result of “endurance.

We want to stay beautiful and healthy at any age.
Items that can be used comfortably and continuously are much better than items that must be endured and used to fulfill such a wish. This is a viewpoint that only Ms. Harimoto, who has been active as a fashion designer for many years, can offer. As we age, our bodies naturally change. As we age, our bodies naturally change. It is natural. But, by keeping your body beautifully shaped, you will gain confidence and a beautiful glow will overflow from within. These words show that she understands the feelings of women who seek beauty.
The impetus for developing corrective undergarments came from her own experience as a fashion designer who could not tolerate her own designs being ruined by commercially available undergarments that ruined the beautiful lines of the clothes she designed. The correction undergarments on the market were not able to create the beautiful shape of the buttocks, which are naturally three-dimensional on the left and right sides, and were crushing the shape of the buttocks. Even if they made clothes with a beautiful line that accentuated the beautiful buttocks, which naturally had an upward left-right three-dimensional appearance, the commercial undergarments crushed the buttocks and ruined the garments.

Creating a Revolution in Underwear
A fashion designer's determination.

All the corrective underwear in the world are tight and painful.
When I asked women about it, there was a tendency to say, “It is natural to wear this kind of underwear. I also heard such words as, “Fashion is patience. To look beautiful, it was natural to be patient. Still, Ms. Harimoto felt uncomfortable and wondered if it was not strange to be fashionable while holding back. Beauty is only possible when both mind and body are healthy. As a fashion designer, she wondered if it was possible to create underwear that would create a beautiful body shape and yet be good for the body and comfortable to wear.

Incorporates ergonomics and structural mechanics Corroborate the mistakes of conventional underwear.

Determined, Ms. Harimoto became obsessed with making underwear. Of course, as a fashion designer, she was also thoroughly concerned with making people look beautiful. She also felt a sense of crisis about the negative effects on her health of conventional correctional underwear, not only because of its uncomfortable fit, but also because of the stagnation of the lymphatic and blood flow. Perhaps it was resistance to the conventional wisdom that “fashion is something to be endured.
The goal is to make beauty and health a natural part of daily life, not the result of years of endurance. It was necessary to incorporate ergonomics, or the structural mechanics of the body, i.e., the structure of the body, how it works, the positioning of each part, and the muscles and skeleton, each of which has its own characteristics and role to play.” By investigating the relationship between the forces exerted by tightening and the body, and corroborating his mistakes, Harimoto came up with a theory of lifting without tightening and tried to create a new structure.

Challenging the difficult problem of holding the buttocks and stomach without stopping blood flow and lymph flow.

Conventional undergarments are constructed to crush the shape of the buttocks, resulting in an unnatural shape where the two left and right peaks do not form and are squashed into one. Also, the leg loops are tightened so tightly that lymphatic flow and blood flow are also compromised. The buttocks are constantly subjected to force from all directions. Therefore, the shape of the buttocks is very different when you are standing and when you are sitting. In order to correct this, undergarments must be flexible enough to change shape in accordance with the movement of the hips. Mr. Harimoto explains the difficulty of developing corrective underwear. Pico International has solved this difficult problem with its conical hip cups. The overlapping cups allow for flexible movement and correction in accordance with the body's movements. The cups are also comfortable to wear and do not feel like corrective lingerie.
This construction, which can make the buttocks look smaller and give a beautiful shape to the hips, does not constrict the leg cuffs at all, so much so that people are surprised at how loose they are. It also drains the lymphatic system well, so there is no swelling or blood stasis. In addition, the 3D structure of the footwear fits the body beautifully. The delicate part of the crotch, which is made of urethane sponge wrapped in cotton, can be worn comfortably without getting stuffy, which was also confirmed by the cooperator's trial fitting.
The revolutionary structure, discovered through the search for what is truly good based on scientific evidence, has resulted in the birth of BUTTOCKS BRA, a “buttock bra” that gently and firmly holds the buttocks in place. This type of underwear could not have been created with the profit-oriented, cost-cutting concept of the underwear industry.

Patented in many countries around the world
Health benefits are an unexpected miscalculation

The special construction of BUTTOCKS BRA was recognized all over the world. Patented not only in Japan, but also in China, Korea, the U.S., and Europe, BUTTOCKS BRA has been well received, with a surprisingly large number of loyal customers making repeat purchases because they could feel the benefits once they tried them on. The brand became popular by word of mouth, especially among hair stylists and their customers, who are required to look beautiful as fashionistas while working standing up, and the number of loyal users quickly spread throughout Japan. The company also commercialized men's underwear. This, too, was well received. It was also picked up by the mass media, including the fashionable magazine LEON.
There was also an unexpected miscalculation. That was the health effect. The main purpose of the development of the Buttox bra is “beauty,” but by shaping the hips, which are the center of the body, the position of the legs and pelvis can also be corrected, and this is expected to have the effect of balancing the entire body. In addition to the improvement of hip shape, we have received various comments such as “waist and hip size reduced,” “posture improved,” “weight reduced,” “back pain improved,” and many more than we could have imagined. Many people are still using BUTTOCKS BRA for a long time. Many women after childbirth, people who work standing up or have back pain, and people who use the product when playing golf or other sports. The joy I get out of it is many times greater than the hard work I put in.” Ms. Harimoto's smile is impressive. Beauty, comfort, and health. Buttocks Bra seems to be the perfect corrective underwear for the current era.
The patent is currently renewed only in Japan.

Pico International Co.,Ltd.

Postal Code 565-0821
1-36-1-101, Yamada-Higashi, Suita City, Osaka, Japan

Pico International plans, develops, and sells underwear, food products, and cosmetics, focusing on the three key aspects of beauty, health, and safety. Representative products include the "BUTTOCKS BRA", which uses a unique patented structure to create a beautiful buttocks, and "Black Coffee Tea," which has been used as a medicinal herb since ancient times in China. The company is a health product manufacturer that brings products to the market based on flexible ideas, such as the "buttocks bra," whose reputation has spread by word of mouth.